Bluehost Website Creation Survey

Overview: Bluehost is a web solutions company. I collaboratively created and individually conducted and analyzed a survey about Bluehost customers’ early website creation experience. The goal of the survey was to learn about customers’ behavior at the start of their website creation process in order to help them create their websites faster, increasing retention.

The results of this survey helped move the organization from thinking about retention from a product-centric point of view—the length of Bluehost’s return period, which is 30 days—to a customer-centric point of view: how much time are customers willing to spend creating a website?

My Role: UX Researcher